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Search results for “online reputation”
Cornell study analyzes TripAdvisor reviews to help hotel managers
03/14/2016
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9:21:36 AM
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Cornell University’s School of Hotel Administration’s Center for Hospitality Research used a bespoke version of a software technique called text-mining to looked at a sample of 5,830 English-language reviews from TripAdvisor.The researchers offer fresh perspectives into how managers should interpret, and make use of, reviews. They also suggest specific practical actions managers could take to boost their property’s online reputation.
The true cost of distressed passengers, walked guests, and poor customer service
04/22/2016
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7:42:16 PM
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Today, the voices of angry customers have become amplified by social media, and the voice of an unsatisfied customer is louder than ever. The cost of these negative customer experiences is paramount. Big brands lose hundreds of millions of dollars due to customer churn and, importantly, negative mentions of poor customer service in social media that can harm a brand’s reputation.
Huixiaoer completes B round with tens of millions of dollars
03/24/2016
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11:25:26 AM
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Meeting venue booking platform Huixiaoer announces the completion of its B-round funding with tens of millions of US dollars. The round was led by DCM Ventures and joined by IDG Capital Partners.
Starwood rival takeover bid: What it means for brands, executives and shareholders
03/16/2016
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10:06:41 PM
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Starwood Hotels & Resorts’ board of directors has exactly until 11:59 p.m. Eastern this Thursday to make a big decision about whether or not the Stamford, Connecticut-based company will continue with its $12.2 billion merger agreement with Marriott, or whether it will accept a new $14 billion bid from a group of companies led by Anbang Insurance Group, J.C. Flowers & Co., and Primavera Capital Group.
Qunar further stonewalled by major airlines in China
03/15/2016
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10:12:00 PM
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China Southern Airlines removed all its contents from both the website and the app of Qunar on March 14. The move came after Air China, Hainan Airlines and subordinated Fuzhou Airline and Capital Airlines barred their ticketing agents from selling tickets on Qunar.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
ORM Meets CRM: Hotels Use Reviews to Personalize the Guest Experience
10/20/2014
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11:00:17 AM
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Now with the advent of ORM integration with CRM online relationship management becomes synonymous with the highest level of guest service.
ATR sets sights on China
02/15/2016
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10:54:36 AM
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Franco-Italian turboprop manufacturer ATR would like to expand further in China particularly for its 50-to-78-seat turboprops to find their first customers in the country.
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